Ana is BE's Founder and a really passionate professional. She has travelled around the world more than 30 times doing trends research. She has been working for 20+ years in the Fashion Industry, 100% specialised in Denim (Design, Product, R+D, Marketing, Business Development).

Ana is responsable for creating and hosting the IndigoFest & Digital Trippin'Blue and she's been recently nominated as one of the top 50 most influential denim people worldwide by Rivet Sourcing Journal.

As Designer Senior of the Bottom Department at Osklen (B2C) and as Product/Mkt Manager of Tavex/Santista (B2B), Ana is able to approach the entire denim process: research, concept building, fabric development, production, pricing, design, marketing and business; with an unique broad view. Ana has already lived/studied/worked in Rio de Janeiro, London, Argentina and Spain, where she is also a lecturer in several Fashion events.